Our Question And Answer
Frequently asked question
Frequently asked question
& answer here
GRAVITY
Online Solutions
It depends more on scope than on the fact that it's "a website" — a straightforward brochure site is a very different project from a custom CMS, an e-commerce platform, or something with ongoing content needs. The main cost drivers are the number of unique page types, whether content and images are ready or need to be created, custom functionality versus standard features, and whether you need ongoing maintenance built in. Rather than quote a number that won't actually apply to your project, we scope it after understanding what you're trying to achieve.
A straightforward business site typically moves from content-ready to launch in a few weeks; a custom CMS or web application takes longer because of the extra planning and testing involved. In practice, the biggest factor in how long a project actually takes isn't the build — it's how quickly content, images, and approvals come back from the client's side.
Often neither extreme is necessary. If the underlying platform is reasonably capable, a redesign or targeted fixes (speed, structure, SEO, mobile usability) can solve the actual problem without a full rebuild. A rebuild usually only makes sense if the current platform is outdated or actively limiting what the business can do — at that point, patching it repeatedly tends to cost more over time than starting clean.
For most projects, yes — sites are built on a CMS that lets you edit text, swap images, and manage basic pages without touching code, and we walk you through it after launch. If a project needs a fully custom CMS, editable areas are scoped into the build from the start rather than left as a surprise.
Typically months, not days — SEO works by earning trust with search engines over time, which is different from paid ads, where visibility starts the moment a campaign goes live and stops the moment it doesn't. Be cautious of anyone promising a top Google ranking on a fixed short timeline; that's usually a sign of tactics that don't hold up.
SEO builds organic visibility that compounds over time but takes months to show up. Paid ads (Google Ads, social ads) put you in front of people immediately, but traffic stops as soon as spending stops. Many businesses run paid ads for near-term visibility while SEO builds up in the background, then lean more on organic traffic once it's established. Whether you need both comes down to how quickly you need results and what ongoing ad spend you're comfortable with.
Design, development, SEO, and digital marketing work can all be done remotely regardless of where the business is based in Ghana — being in East Legon just means Accra-based clients can meet in person if they'd rather. Location isn't a barrier to the work itself.
Both models exist depending on what you actually want. Some clients prefer an as-needed relationship — contact us when something needs updating. Others want an ongoing arrangement covering updates, monitoring, and continued SEO or marketing work. We scope this around your preference rather than defaulting to one or the other.
A good sign it's worth exploring: your team repeats the same manual task often — data entry, answering similar customer questions, compiling the same report every week. Those are the tasks automation tends to pay off on. If your processes are already lean or low-volume, improvements to your website or marketing will usually move the needle more than automation will — and we'll tell you that if it's the case.
Mainly clarity on what success looks like for the project, plus whatever branding materials already exist — logo, colors, existing content. Access to relevant accounts (domain registrar, hosting, existing CMS) helps once things are underway. If some of that isn't ready yet, that's normal — sorting out what's missing is part of the discovery phase, not a prerequisite for starting the conversation.